The change from Site Builder to SiteWorks and WordPress will introduce many terms, acronyms, and definitions, some of which may be unfamiliar to many Web Managers. This page contains the definitions of some of the most commonly used.

Alt TextAlternative Text. A short description of an image that is used by screen readers to aid visually impaired site visitors.
AnchorA piece of text or an image that which marks the end of a hypertext link.
Aspect RatioRelationship between the width and height of an image, e.g., x:y aspect ratio, the image is x units wide and y units high. The value is typically normalised.
Block EditorThe block editor is the current method for WordPress content creation. It is based on Blocks, to compose and format content. This ensures that a content creator does not have to know HTML, PHP or CSS.
Block InserterFeature used for inserting blocks into a WordPress document or webpage., allowing users to easily add pre-designed blocks of content, such as images, text, or forms, to their pages.
BreadcrumbsAn approach to navigating through a page’s or post’s block hierarchy. In WordPress, this is located in the bottom left of the screen.
CategoryCategories are used to place posts into broad groupings of topics.
CMSA content management system is computer software used to manage the creation and modification of digital content. WordPress can be considered a Content Management System
ContactA person who can be contacted through the u3a website by being listed on the contact page. A contact cannot log in to the website (i.e. is not a user), A contact is typically a group leader or a non-office holder committee member.
Content CreatorA generic term for the person creating or editing material.
CookieCookies are small pieces of information, which online services provide when users visit them. Software on the user’s device (for example a web browser) can store cookies and send them back to the website the next time they visit.
CSSCascading Style Sheets is a computer language for laying out and structuring web pages.
CSVComma Separated File. A text file with a specific format that allows the contents of spreadsheets or similar documents to be stored and transferred between applications.
CTAA call to action (CTA) is a prompt on a website that tells the user to take some specified action, for example Join the u3a on a button, that takes the visitor directly to joining information, without using the navigation bar. They are designed to pull the reader into the site.
EmbedTo gain access to content from an external site such as YouTube or Spotify.
Group (u3a)Several u3a members undertaking an activity led by a Group Leader or Convenor.
Predefined collection of blocks (with or without content), provided by WordPress or created by the user.
.htaccessHypertext Access file(s) used to configure the server. These files must not be changed.
HTMLHypertext Markup Language is the code that is used to structure a web page and its content.
HypermediaAn extension of hypertext, which includes links to multimedia resources over the Internet.
HypertextText displayed on a computer display or other electronic devices with references (hyperlinks or links) to other text(s) that the reader can immediately access.
.jpeg, .jpgA standard image format for containing lossy and compressed image data, this is the recommended format for image files, (Joint Photographic Experts Group). There is no technical difference between a jpg and a jpeg file, except the length of the file name extension.
LinkA link or hyperlink allows a visitor to click between pages, or with a page to obtain the information they require.
Live SiteSeveral u3a members sharing a common activity will normally have a Group Leader or Convenor.
MarginThe space between the border of one block and the next block.
PaddingThe space inside a block, between its content and the border.
PatternPredefined collection of blocks (with or without content), provided by WordPress or created by the user. A Group allows identical block structures to be applied easily to multiple pages.
PageA Page adds content to a WordPress site and is often used to present “static” information.
PermalinkThe URL that WordPress assigns to the individual posts and pages. The name of the page or post is placed at the end of the permalink and is termed the slug. Once defined when the page is created, it must not be changed or the page or post will be orphaned.
In SiteWorks, a website has been moved to the server, for final development and editing before making it public.
Pixel (px)pixel is the smallest addressable element in a display device or image.
PluginA package of open-source code that increases the core functionality of WordPress.
PHPHypertext Pre-processor – the scripting language used to develop aspects of WordPress.
PostWordPress Posts, use categories and tags, together with a query loop to be published. When a post is published, it appears immediately in the location defined by its category and tag.
.pngPortable Network Graphic, a raster image file. This file type can handle graphics with transparent or semi-transparent backgrounds and is recommended for SiteWorks logos etc.
RAWA user in SiteWorks is assigned a role, that defines their level of access and permissions. A user with a defined Role will have login credentials.
remSiteWorks term for a website that has been moved to the server, for final development and editing prior to making it public.
RoleA user in SiteWorks is assigned a role, that defines their level of access and permissions . A user with a defined Role will have login credentials.
SEOSearch Engine Optimisation is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines, to give a particular u3a a higher ranking.
SlugThe portion of the page or post’s URL that is generated automatically by the system when a page is created – it is typically the page or post’s name. Once defined it must not be changed or the page or post will be orphaned.
TabsPart of the user interface that allows the user to browse more than one document at a time.
TagsA Tag is one of the default WordPress taxonomies. Users can add a tag to their posts with categories. However, while a category may cover a broad topic range, a Tag is topic-specific and smaller in scope.
TemplatesThe generic term for the page layout is defined by the theme. In the case of SiteWorks, the page template is predefined.
ThemeA set of files that determine how your website looks and functions, including layout and standard colours. These are provided as part of the u3a SiteWorks distribution.
ThumbnailA small image representation of an image, user for faster and easy access to media etc.
W3CThe World Wide Web Consortium (W3C) develops standards and guidelines to help everyone build a web based on the principles of accessibility, internationalisation, privacy and security.
WAIThe W3C Web Accessibility Initiative (WAI) is developing standards and support materials to help content creators understand and implement accessibility.
WCAGThe W3C developed Web Content Accessibility Guidelines (WCAG) developed as part of the Web Accessibility Initiative,
WidgetA modular element that adds a specific feature to a website.
Web ManagerThe person appointed by the u3a to oversee the development and delivery of the website. They will have Administrative rights.
URLA Uniform Resource Locator colloquially termed a web address, is a reference to a web resource that specifies its location in a computer network. Normally pronounced as ‘you-are-ell’.
UserSomeone who is registered on the SiteWorks website, and can log in with a unique username and password. A user will be defined a specific role.
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Updated on 22/06/2024